July 2008 - Posts
By Melissa Dahl, health editor
What it is: FitFlops, $49.99, www.thefitflop.com. Available at Bath and Body Works, Macy’s, and Victoria’s Secret.
What it claims to do: Provide you with a “bum-blasting workout” disguised as a 30-minute walk. The manufacturer says a stroll in these shoes will trim and tone thighs, calves and glutes, thanks to its MicroWobbleboard technology (patent pending).
My experience: Promises, promises. I was lured into buying the FitFlops after an ad from Bath and Body Works for the shoes landed in my inbox. (I’m a sucker for punny subject lines: “Try These on for Thighs!”) The ad included an exhaustive, five-part diagram of the shoe that was impressively complicated, and the manufacturer’s Web site has actual warnings all over the place: “Use progressively to avoid excessive muscle soreness.” “Always consult your (doctor) prior to undertaking strenuous exercise.” (Plus, it’s recommended by Oprah!)
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